Earth Week: Greenwashing in the Bottled Water Industry

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Earth Day became official in the early 1970s, and now almost 200 countries celebrate Earth Day as a way to encourage sustainability, conservation, and awareness of the problems facing the environment today. As people caught onto the trend, corporations caught onto people. Today we are swamped with advertisements portraying products as eco-friendly or green, sometimes they accurately inform the consumer, most times they do not. It just so happens that these green claims come with more frequency from the corporations whose products are the least green; attempts to counteract what we should believe about their product.