Soda Stream and Two Mega-Corporations

Soda Stream manufactures home carbonation systems, in other words, they let you make your favorite soft drink in your home. Naturally, Pepsi and Coke are doing their best to extinguish the idea of a cheaper, more convenient, more environmentally friendly alternative product on the market. According to reports, Soda Stream had to remove a commercial from the Super Bowl because of the complaints of Pepsi and Coke (whose delivery men are depicted in the commercial). 

Connecting the topic to bottled water; a large part of Soda Stream's marketing campaign is based on an environmentally friendly product. Soda is packaged in the same bottles as bottled water (and many other products), and people ask "why do you choose to single out bottled water, aren't these other products as bad for the environment?" (This is a common defense from bottled water companies in particular).There are a few reasons why bottled water is viewed differently from other products on the market that are also packaged in PET and other plastics.